Case Study
Kayflix is a new business venture by a young entrepreneur who decided to start her photography business after attending a photography camp over the summer. She is a jack of many trades and does not shy away from a challenge. As a young entrepreneur she was just beginning to discover the needs of her business and sought me out for her logo design in order to be taken seriously by her audience. We worked together through phone conversations and in-person meetings to search for an aesthetic that she preferred. Her target is primarily teens needing photos taken for events such as birthday parties, prom, etc. The design was created with the idea of infusing who she is now and who she will become. It had to be playful enough to connect to a young audience, but able to grow with her as she and her business grows. The process occurred over the course of 4 weeks. After delivering her full logo package, she got her first lead and immediately needed a price list. I created a quick price list to get her started. She went on to create t-shirts and launched her social media presence within a week after completion.